When it comes to your company’s website, few things have as much influence on your site traffic than its presence (or lack thereof) on the first results pages of the top search engines. This handpicked selection of search engine optimization tips and tricks will help you to get your name near the top of the list.
Create unique content on your site to get found. Think about what everyone else is saying in your field and say it in a different, more powerful way. You don’t want to blend in and under your competitors by writing something similar to what they do. You’ll probably never get found that way. Keep your writing fresh.
Don’t put large amounts of information in the TITLE or META tags of a website. Putting large numbers of keywords in these two areas of a page is a common tactic used by spammers. There is evidence that websites that have lots of information in these tags are heavily penalized by Google and other search engines.
To better optimize your site for search engines, you should place keywords in the title tag for every post. Most search engines place more importance on titles than other types of contents. This means that using effective keywords is your title is one of the best ways to draw in traffic from search engines.
Many companies offer search engine optimization services but in order to find the one that is right for your business, you have to do some research. Contact the company and ask them questions about their experience, the strategies they employ and the risks that are involved. Then conduct your own research on the business by checking with the Better Business Bureau and seeing what information you can find about them online.
Submit your site to major search engines. This may seem like it is an obvious step, but many site owners believe that a search engine will link to you if someone searches a certain keyword. While this may be true, you may not be the first on the list, or even on the first page. Optimize this strategy by paying a small fee to the search engine, and get your site on top of the results.
By careful and attentive tweaking of website content and page tags, webmasters can greatly boost their websites’ position on search engine results pages. It is important that they earn these favored positions, though. A site that is tweaked into high standing on the results pages will get a lot of traffic – but it will not keep any of it if its content is sub-par. Content is king.
Hire a writer if need be. Some people do not have either the skill or the time to provide daily updates and quality content. If this is the case with you, look at hiring an online article writer to keep your site busy and fresh. Adding new information gives you a heads up over the competition.
Basic HTML includes six levels of “heading” tags. You should make use of all of them for improved performance with search engines. When you include keywords in heading tags, search engines weight those keywords more heavily against potential search terms. Headings need not dictate the appearance of your web-page, and they offer you a handy way to squeeze extra SEO performance out of your keywords.
Take the time to consider what keywords would be associated with your content, and use these keywords throughout your website. Make sure they’re inserted in the right places though, or they will not do you any good. Make sure the key words in your title are relevant to the information on that page.
Avoid using Flash, Frames and AJAX on your site. They share a very common problem in that they will not permit linking to a single page. It may look very nice but it could very well inhibit you from making the most out of your webpage. If you must use it, use it sparingly.
Getting a new website linked to by established, highly-ranked sites can significantly speed up the process of getting it indexed by search engines. This is important to search engine optimization schemes, because the initial indexing delay for new sites is extremely frustrating. The faster a site gets indexed, the sooner its webmaster can move forward with aggressive SEO strategies.
Add the keyword phrase into the meta description of your site. The majority of engines use the meta description as the text for the search results. Adding in the keyword phrase gives an additional place for the engines to see what your site is about. Make sure your meta description reads well since it will be visible to the public.
Linking directly from your homepage to the pages of your best-selling products will improve both usability and search engine performance. By their very nature, these internal links will see a lot of traffic. Search engines will pick up on all that traffic when they index your site and add plenty of weight to search terms that appear in the links.
Double check that the links coming in to your site are using anchor text that reflects the keywords you have selected as important. There is no harm in emailing a webmaster to ask if he could change the anchor text, but make sure to offer him a link back to his site in return.
SEO, also known as search engine optimization, is a type of marketing. You simply use key words or phrases in your content in a specific way that will generate higher search engine rankings. You want the people most interested in what you are providing to be able to easily find your site.
Instead of overlooking the power of search engines, your business should take full advantage of relevancy and online equity that can be increased through SEO practices. By choosing to follow the advice in this article, you will be better prepared to take the necessary actions needed to place your site at the beginning of search results pages.