For a great number of people search engine optimization doesn’t come naturally; therefore, extra guidance is needed. This is very common as SEO involves a great number of tasks if you want to ensure that you are getting the best benefit from the practice. Regardless of your business and the niche you are following, you want tips like these at your disposal to get your optimization on the right track.
When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors.
Don’t over-stuff your site with keywords as this can be used against you. The search engines look for words located primarily in content. however, having an unnatural amount of the same keywords in the content of your site can actually work to your disadvantage because it will send up a “red flag” to search results to skip as it seems fishy.
Knowing the value of different domain endings is a good way to help with search engine optimization. For instance, focus your efforts on trying to get links from .edu websites, by writing content tailored to them or making them aware of your site, as search engines give them more weight than other endings, like .com or .org.
To reach the top of the search engine results page, your site needs to offer regular, fresh content. One good way to keep a stream of new content is by including a blog on your site. This will show the search engines that your site is active, and if your blog is interesting, it will naturally bring in more human traffic.
For the most optimal search engine optimization, stay away from Flash websites. While Google has improved its ability to read text within Flash files, it is still an imperfect science. For instance, any text that is part of an image file in your Flash website will not be read by Google or indexed. For the best SEO results, stick with HTML or HTML5.
Basic HTML includes six levels of “heading” tags. You should make use of all of them for improved performance with search engines. When you include keywords in heading tags, search engines weight those keywords more heavily against potential search terms. Headings need not dictate the appearance of your web-page, and they offer you a handy way to squeeze extra SEO performance out of your keywords.
Use a search engine to your advantage. Find the top ten best rated and most used article directories, and start out by only submitting to those. This will help you keep your focus, and also put you higher on the submission lists for the search engines. You should only associate with reputable companies.
Create internal links over which you have control by making several small URLs with relevant content to improve SEO. Offsite links are always better for improving your search rankings. When you create small URLs where you control the content, you can ensure that the content has the right keywords to drive additional traffic to your site.
Make proper use of the title tag. In the coding language of HTML, the title tag is what your customers see at the top of their browser when visiting your site. It is also what drives many search engines so your customers can find you. Be sure your title is descriptive, and contains your important key words.
Avoid using meta tags that point to your site that are not really related. That is extremely bad for business and it will make users look at you in a bad light. The other downside is the fact that it is possible for doing that to get you into some trouble with Google.
For the best search engine performance, make sure that articles you write are fully optimized. This includes tweaking the contents of the author bio information. Almost every article includes a brief statement about the author and a link to his site. For SEO benefits, the link should lead to one of your most popular pages. The author statement should include high-priority keywords.
When search engine optimizing a website, don’t forget the RSS! You want your RSS feed to be keyword rich and enticing to the reader, so that he or she will click through to your website. You need to convince everyone to read what you’re linking to, but you also want RSS feed aggregators to include your links.
Search engines see items that are bold as being important keyword-wise, but not if you use the tag. That tag is depreciated and has been replaced by or , so make sure you’re using the most up-to-date HTML code. Don’t overdo the bolding, either, as the spider will punish you for it.
Confirm that your server is set up to recognize case sensitivity on URLs. Having lower case letters in your URL may decrease the chance that visitors end up on your site.
You can use a sub-domain to hone in on highly specific content within your domain – think ‘finance.yahoo.com’ or ‘health.cnn.com’. You can then use that sub-domain to host all of the content that is dedicated to that particular subject. Using a sub-domain makes the site’s code more efficient, and more visible to search engine spiders.
Attracting customers through giveaways and promotions can be a great success but be sure that you know any applicable laws an clearly state your terms and conditions for the promotion. Reviewing the competition’s site to learn how they operate contests is smart, but never steal their contest rules.
Search engine optimization may not be very simple to start with, but as you get the experience you need, you will find that it is not only beneficial, but a great way to market your business online for a low cost and even by yourself. If you want to take it on as a do-it-yourself task or if you are looking for the right professional for certain tasks, make sure you start with these search engine optimization tips.